TLD launches require careful planning to not only maximize initial performance, but to also establish the longterm success of each namespace. Our team specializes in every aspect of TLD commercialization, including launch planning, pricing & promotions, registrar onboarding, marketing, and PR.

We are also one of the few companies with expertise in relaunching active TLDs so operators can reach the full potential of their assets with little or no disruption to their existing ecosystem.

Growing a TLD is not as simple as making it available or offering discounts. Pricing optimization, channel marketing, profitable campaign spends, end user adoption, abuse management, renewal rates, premium names, and other factors are all crucial to sustainable TLD growth.

Our team has managed one of the most diverse collections of TLDs in the world. From low-cost true-generics like .xyz, .click, and .link, to ultra-premium professional TLDs like .inc, .cars, and .security, we have the unique experience and registrar relationships needed to profitably scale TLDs at any price point.

We offer operators flexible and affordable engagement options to achieve specific objectives with their TLDs. One-time consulting services include launch planning, first-year and renewal pricing optimization for standard and premium names, management and sales team training, and creating operational efficiencies. Contact us for a complimentary initial consultation.

Buyers and sellers alike can benefit from our hands-on approach to not only ensure a smooth transaction, but also that the TLD assets are fairly valued and securely assigned through the ICANN approval process.

What makes us unique is that we are the only team with experience publicly auctioning an active portfolio of TLDs. In 2021, our first-of-its-kind 3-day auction event attracted 17 bidders, including many first-time operators, who collectively deposited tens of millions of dollars to participate. In total, more than $40 million USD in gross receipts was generated for the sellers.

Internet Naming Co. is an independent registry operator with no affiliation to any other registries or registrars. As a result, we are able to provide full or partial management services to any Dot-brand TLD without conflict of interest. Although these services are available directly to brands, we encourage them to work with us through their preferred corporate registrar to foster a harmonious partnership and 360-degree support.

Although applications are currently closed, it is expected that ICANN will open a new gTLD round in the coming years. This complex and resource-intensive process requires significant planning and industry knowledge that our team can give you a head start on today.